How can I empower my champion?
Use a digital sales room to empower your champion to sell your solution internally.
Empowering your champion—the key advocate or influencer within the buying organization—with a digital sales room involves providing them with the tools, resources, and support they need to champion your solution internally and drive the deal forward.
Here's how you can do it:
- Provide Access to Relevant Information: Give your champion access to the digital sales room, where they can find all the information they need about your product or service. This includes product specifications, pricing details, case studies, testimonials, and any other relevant materials that can help them make a compelling case to their colleagues or superiors.
- Customize Content for Their Needs: Tailor the content in the digital sales room to address the specific needs and concerns of your champion and their organization. Highlight key features and benefits that are most relevant to their use case, industry, or pain points, and provide evidence of how your solution has helped similar organizations achieve their goals.
- Facilitate Collaboration and Communication: Use the digital sales room to facilitate collaboration and communication between your team and your champion. Enable features such as file sharing, and collaboration with comments to streamline communication and ensure that your champion has direct access to the information and support they need.
- Offer Training and Support: Provide training and support to help your champion become more knowledgeable and confident in advocating for your solution. Offer demos, webinars, or one-on-one training sessions to walk them through the features and benefits of your product or service and address any questions or concerns they may have.
- Share Success Stories and Best Practices: Share success stories, case studies, and best practices from other customers who have achieved success with your solution. Use the digital sales room to showcase these examples and demonstrate the value that your product or service can deliver to their organization.
- Empower Them to Overcome Objections: Equip your champion with the tools and resources they need to overcome objections or pushback from their colleagues or superiors. Provide them with persuasive arguments, rebuttals to common objections, and data-driven insights that support the business case for your solution.
- Provide Regular Updates and Insights: Keep your champion informed with regular updates and insights about your product or service, industry trends, and competitive landscape. Use the digital sales room to share news, updates, and relevant articles that can help them stay informed and position your solution effectively within their organization.
- Celebrate Their Successes and Contributions: Acknowledge and celebrate the successes and contributions of your champion throughout the sales process. Show appreciation for their efforts in advocating for your solution internally and recognize the impact they have had on driving the deal forward.
By empowering your champion with a digital sales room and providing them with the tools, resources, and support they need, you can increase their effectiveness as an advocate for your solution and improve your chances of closing the deal successfully.
Read more about digital sales rooms
Read more about aligning with buyers
Read more about creating the best mutual action plan
Do you want to find out how to empower your champion using Alongspaces? Book a demo
