Chapter 1: Get started
Learn the core aspects of buying journeys and about creating buying experiences.
Review of status quo
This video provides you with an overview of the shift from a seller centric to a buyer centric approach and what B2B buyers demand in today’s sales and/or customer success environment.
Set yourself up for success
Learn about the structure of this course and the approach to implement modern sales and/or customer success motions to create ideal buying experiences.
How to get in the right mindset
Understand the basics for a successful implementation of modern B2B buying experiences, so that you can take your sales and/or customer success process to the next level.
Understanding the buying experience
Get a 360° understanding of buying experiences and why relationships are the core for the success of your B2B sales and/or customer success approach.
Creating the ideal buying experience
This video is a recap of this chapter and an overview to what you can do within the Along platform.
Chapter 2: Digital Sales Rooms
Learn what a digital sales room is and how to use it the right way.
Build the right infrastructure
Learn about the fundamental aspects of digital sales rooms and why they make a difference for your sales and/or customer success process.
Enable 10x content sharing
Sharing content in digital sales rooms takes your sales and/or customer success process to the next level for various reasons explained in this video.
Know how to use them
We get a lot of feedback about how to use a digital sales room in a sales and/or customer success process and the guidance in this video covers what you need to know!
Build a buyer centric process
Get a recap of this chapter in the video while kicking off creating a digital sales room. And make sure to learn from templates!
Chapter 3: Mutual Action Plans - MAPs
Working with Mutual Action Plans is a game changer for your process and the overall buying experience.
Introducing a modern buying experience
This video provides you with the fundamentals about Mutual Action Plans and why they allow you to enhance the buying experience so well!
Create MAPs for your use case
Get a full understanding how you can apply Mutual Action Plans in your own process. This is an introduction to how you can introduce MAPs within your own process.
Build your first mutual action plan
Get a quick overview of the chapter and a simple suggestion how you can get started with minimal effort.
Chapter 4: Buying journeys
Understand the buyer’s intent and satisfaction. And improve the buying experience with engagement data.
Taking your buying journeys to the next level
Learn about the basics of buying journeys and why buyer engagement data makes the difference in order for you to create repeatable and scalable processes.
Use objective engagement data effectively
This video provides you with a small walkthrough of the engagement data that you can collect and learn from within the Along platform.
Chapter 5: Sales & CS
Boost your sales and customer success motions to the next level with specific examples.
Nurturing until closing
Share content along the buying journey to (re-)engage buyers throughout the process.
Hold all stakeholders accountable
Make sure you align on the steps within the Mutual Action Plan to be able to assign stakeholders, set due dates and to hold them accountable for faster deal execution.
Build the buying center
Empower your champion to sell your solution successfully internally while ensuring collaboration and transparency so you have a better understanding of the stakeholders that are involved.
Congratulations 🎉
You are now an expert in B2B buying experiences!
What our customers say about Along.
René F.
Customer Success Manager
Marco
COO
Andres
CEO
Join 3,760 sellers worldwide to create a sales experience that makes buyers buy.
