Unlock revenue with MAPs
We have been recognised as the leading platform to deliver the most sophisticated Mutual Action Plans for the challenges in complex B2B sales and customer success motions.
As part of our feature on Times Square in NYC with our partners at Brex, we decided to write a deep dive article highlighting why Along is considered the best Mutual Action Plan out there! Watch Along on Times Square
Outline
Intro to MAPs
Why you need MAPs today
Mutual Action Plans in Along
When do you use MAPs?
How much effort to get started?
More on Mutual Action Plans
Intro to MAPs
Despite the rise of specialized tools, many sales and customer success teams still rely on Notion, Google Sheets, or Asana for managing Mutual Action Plans (MAPs). While these platforms are versatile, they often fall short when it comes to the unique challenges of B2B sales and customer success processes, leaving teams grappling with inefficiencies and miscommunication. Along is addressing specifically what challenges arise from internal handovers as well as bridging the gap between the selling to the buying team.
Mutual Action Plans are more than just task lists—they’re structured roadmaps that align sellers and buyers around shared goals, timelines, and responsibilities. When done right, MAPs drive clarity, accountability, and trust, turning complex sales and onboarding journeys into seamless, collaborative experiences.
In this article, we’ll explore the transformative benefits of MAPs in Along, and how adopting the right approach can create happier sellers, more engaged buyers, and a smoother path to success. Literally boosting the time to value, so that you can shorten sales cycles and increase win rates!
Why you need MAPs today
Mutual Action Plans (MAPs) are more urgent than ever in today’s B2B landscape due to increasing complexity in sales and customer success motions. Sales cycles now involve more stakeholders, longer timelines, and intricate buying processes. Without MAPs, teams rely on disjointed tools like spreadsheets or project management platforms, leading to miscommunication, delays, and lost deals.
For customer success, the pressure to deliver fast, measurable value is higher than ever, yet fragmented onboarding processes hinder smooth transitions. MAPs eliminate ambiguity, providing both sellers and buyers with a single source of truth for milestones, responsibilities, and timelines.
Dedicated MAP solutions address the challenges of collaboration, visibility, and accountability that traditional tools can’t solve. They enable teams to track progress, identify roadblocks, and ensure alignment, fostering trust and transparency. In an era where relationships drive business, MAPs are not just a tool—they’re critical for sustaining long-term success and competitiveness.
Our free ebook
For more information, you can find out more via our free ebook about Collaboration in B2B sales motions: Strategies to accelerate sales cycles
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Here are some of the key challenges that selling teams struggle with where MAPs help to dramatically reduce friction and where MAPs give you the power to get control over the buying journey. Read up on more topics where MAPs in Along help you, so that you can take your revenue teams to new heights!
Along Thesis & Method
Read more in our manifesto about the status quo and why we are building Along.
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Drive consistency during the sales and CS process
Read about the benefits to drive consistency for your revenue teams.
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Why objective buyer intent data is a game changer
Take your processes to the next level with a better understanding about the buying intent.
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Project management in sales and customer success
Read about the common problems about complex buying relationships and how to solve them with MAPs.
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Mutual Action Plans in Along
Along allows you to create buying journeys that make buyers buy by utilising the power of a digital sales room with the most advanced Mutual Action Plan. It is a simple to use sales and customer success solution that boosts your revenue teams.
The buyer journeys you create are guided by the Mutual Action Plans you use to collaborate and to guide your buyers. And our core competency lies on a demo to value motion, so that you can successfully guide buyers from a first intro through closing until value, fast.
The buyer journeys you create are guided by the Mutual Action Plans you use to collaborate and to guide your buyers. And our core competency lies on a demo to value motion, so that you can successfully guide buyers from a first intro through closing until value, fast.
Along University
Learn how to succeed in today’s B2B sales and customer success environments.
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Why Along is the best MAPs platform:
Along offers a 360° platform for sales and customer success by combining a digital sales room with powerful Mutual Action Plans and buyer intent data that is connected to your CRM. It provides a unified timeline to monitor the entire buying journey, delivering deep insights and actionable recommendations through its AI-enhanced Along Brain.
This intelligent system helps teams anticipate buyer needs, identify blockers, and optimize engagement strategies. Along’s seamless integration of MAPs, buyer insights, and AI-driven recommendations ensures clarity, collaboration, and efficiency, enabling sales and customer success teams to close deals faster and deliver exceptional value.
When do you use MAPs?
Mutual Action Plans (MAPs) are essential for aligning stakeholders in B2B relationships on a very general level. Whenever and wherever you need to get the buy-in from multiple people and where a single phone call does not do the job, it is recommended to consider a more structured plan. At Along, we focus on rather complex B2B relationships along the entire lifecycle of a buying relationship. Use cases in sales, customer success, account management, and partnership management are core to who and what we serve.
Manage a sales deal
Sales
Streamline an onboarding
Customer Success
Structure a partnership
Partnerships
Organise long-term goals and upselling
Account Management
By offering clarity, accountability, and a shared framework, MAPs reduce friction, enhance collaboration, and create stronger, results-driven relationships across all stages of the customer lifecycle.
And taking MAPs a step further, they also allow you to create a consistent approach across your revenue teams for repeatability and scalability. A huge cost saver when bringing new people into your organisation and when transferring knowledge internally.
Our customers
Get to know sales teams that love Along
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Revenue Heroes
Watch case study videos with revenue leaders from around the world!
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How much effort to get started?
Along is built with the approach to achieve product simplicity that you are used to from consumer software. It is an incredibly easy-to-use solution that will set you up for success in minutes. Take advantage of pre-built templates and customer support guidance, so that you have no problem to get started.
Along is extremely easy to setup. Platforms like G2 recognise the ease and the speed of implementation.
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More on Mutual Action Plans
Read about MAPs in specific articles from our blog and learn how to use them for your use case.
How to build the best mutual action plans
Guide and collaborate with your buyers in a transparent and structured way using mutual action plans.
Mutual Action Plans - Happy Sellers 🤝 Happy Buyers
Create mutual action plans to improve and streamline alignment throughout the sales process.
