We had a blast at OMR24 🎉

The Along team joined over 70,000 people this year to experience the fantastic OMR festival in Hamburg.

Freddy

Co-Founder

Every year since a decade, people travel to Hamburg to go to the OMR Festival. And again, over 70,000 people came together this year to share experiences, stories and get inspired to become better humans and better business people.

We presented Along with a booth alongside many other companies like Salesforce, Braze, SAP, Google, and many more. It was an amazing experience to meet new and old friends that we value a lot. The incredible two days allowed us to connect in person, which still feels fairly fresh and new since we are no longer in lockdown mode from the Covid pandemic.

We started early on Tuesday morning finalising the setup of our booth and to get ready for a full schedule of meetings. Handing out Mentos to other festival guests seems like a hack 🤓

The Along booth Tuesday morning before the festival storm began!

I (Freddy) had a little interview session with Google at OMR 2024.

Louis and Patricia presenting Along while I (Freddy) speak to a new customer.

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We were lucky to see friends like Chris and Dome from Mateo that we love working with.

Meeting with the Mateo Team at the Along booth

Julian on stage at the Masterclass at OMR.

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The Along masterclass

We hosted a masterclass with Salesviewer and OMR Reviews to share insights into buyer intent throughout the buyer journey. Our co-founder Julian came together with Joshua Thanner (Head of Sales at OMR Reviews) and Vivian Seidel (COO at Salesviewer) to present how to understand buyer intent today and in the future, so that sales and customer success leaders can take their organisation and processes to the next level.

You can watch the masterclass “Synergize: Collaborative B2B Sales & Buyer Intent Beyond 2024” on YouTube below (the video is in German):

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Our favourite talks & speakers

As per usual, OMR brought together amazing speakers from all over the world tackling various different angles around business, marketing and life. We have listed a few of our favourite talks we got to see in person this year that you can watch on YouTube below:

Scott Galloways Predictions for 2024 at OMR24 - Watch
Tim Ferriss shares Insights on his Career in Conversation with Matze Hielscher - Watch
B2B-Tipps für 2024: 9 außergewöhnliche Leadgeneration-Strategien - Watch

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Overall, we are excited about OMR in 2025 and to see new and old friends again next year!!!

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